Film Tags

Author: Robert Cettl
Length: 138 page(s)
Written: 2010
Sales Rank: - XinXii Sales Rank

Views: 724

Category: Art » Film & Television | Work: Other
Keywords: tagline, tags, film, movie, dvd, blu-ray, home entertainment, wider screenings, promotion, marketing, hype

The First Anthology of Movie Taglines

Often, what gets lost in movie hype is the creation of the hype itself. "A long time ago in a galaxy far, far away" is an example of a movie tagline that entered the popular lexicon (Star Wars in case you needed prompting): indeed, movie taglines fill an awesome responsibility in the distinct art of movie promotion. The ideal tagline must not only work to sell the movie as a viewing experience but also encapsulate the philosophical, moral or dramatic essence of the film in the equivalent of what the digital age would term a "sound byte". How have the movies handled it? With surprising charm, wit complexity and entertainment! Yet, although there have been anthologies on almost every aspect of the movie-going experience there has not previously been a book (let alone an ebook) devoted exclusively to the movie tagline. Film Tags is just that - a meticulously researched and compiled e-anthology for the film connoisseur, buff and scholar alike.

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About the Author

Robert Cettl
Member since: Dec 2010
Publications on XinXii: 19

Robert Cettl is a freelance author and digital publisher.

He has a BA (Hons) from the Flinders University of South Australia - which included an international student exchange scholarship to the University of Southern Illinois at Carbondale in the USA. In addition, he holds a GRAD DIP (Inf. Stud.) from the University of South Australia and a GRAD CERT (TESOL) from Flinders University. In 2010 he was a SAR Research Fellow at Australia’s National Film and Sound Archive in Canberra. He is an associate member of ALIA (Australian Library & Information Association) and an independent filmmaker.

His published works of film non-fiction for renowned Academic publisher McFarland - Serial Killer Cinema: an Analytical Filmography with an Introduction and Terrorism in American Cinema - have been collected by such as Yale University Library, the British Film Institute and the National Libraries of China and Australia. His interests are censorship history, erotic film and transgression theory. He currently balances Academic writing and social publishing as a freelance author and independent digital publisher / ebook designer branching into multi-media.