This study provides an analysis and evaluation of the recent financial performance as well as current status of the German manufacturers Adidas and Puma. The document was prepared using and interpreting various instruments of fundamental financial analysis covering the company's profitability (e.g. gross, net and operating profit margins), efficiency, liquidity and other financing-related ratios. The details of the analysis and the underlying calculations are provided to aid understandability of fundamental financial analysis and the various financial ratios involved.
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