Julioh is a unique visual story about a young man obsessed with getting a job in advertising.
Determined to make it big, Julioh will stop at nothing, trading a small town in Argentina, for Nueva York—the city of dreams. Filled with challenges and unusual characters, Julioh is a smart and darkly funny visual adventure.
Along the journey you will run into not only unusual characters, but also subtle and not-so-subtle messages about our environment, the well-being of animals and world peace.
The book is 214 pages long and lavishly illustrated with cinematic photography.
Learn more about the book at julioh.com
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About the Author
￼Luis Prado has been chasing balloons since he was a kid. Born in Tucumán, Argentina, he grew up racing cars—1:32 scale, and playing soccer on cobblestone streets. At 24, he graduated as an architect from the tuition-free national university. At 26, he pursued advertising, and at 28, he traveled to the United States to follow his dreams.
He’s been a graphic designer and advertising freelancer for many years. His work has been showcased in several publications, and he has received numerous awards.
Luis has a passion for visual communications, reading the morning paper, and having a good cup of coffee with sweet bread, or just plain bread lightly covered with black currant preserve. Julioh is his first book, which he calls a
labor of love and