Marketing In Cyberspace
The Dynamic Managers Handbook Of Social Media Marketing
Category: Business & Politics
» Marketing & Sales
| Work: Other
, social media
, small business
, sales tips
, sales techniques
How to use social media to increase sales and profits
The marketing potential of the Internet is limited only by your imagination. From a simple website to viral messages that spread the good word about your company to millions of interested, involved prospects worldwide, you can grow your business with a constantly evolving and increasingly exciting array of online tools.
Social media consultants gush about the wonders of web marketing, but what do actual non-techie business owners have to say about the effectiveness of their websites, Facebook pages, and Twitter feeds?
“Marketing In Cyberspace” includes insightful interviews with several craft gallery owners who use the web with varying degrees of success.
“Blogging Your Business” explains how and why you can create an online community around your business using various free or low-cost outlets.
“Social Media Marketing Three Ways” looks at Facebook, Twitter, and LinkedIn through the eyes of small business owners who use them every day. Restaurateurs, health club operators, a wine store owner, insurance agent, and a payroll processor are some of the entrepreneurs who weigh in on the social media phenomenon with tips on how to make it work and pitfalls to avoid.
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About the Author
The most important skill Dave Donelson learned as a journalist was how to ask questions and truly listen to the answers. That skill helped him in his sales career, too, and was even more important when he became an entrepreneur. Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped him not only avoid repeating their mistakes but encouraged him to persevere and try new strategies. The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager Guides.
Dave Donelson's careers as a broadcaster, entrepreneur, and writer have taken him to many interesting places, not the least of which is inside hundreds of American businesses. Since 1999, he has been a full time freelance writer, publishing numerous books and regularly contributing to national business magazines and dozens of trade publications serving industries from the automotive aftermarket to sporting goods retailing. He also speaks regularly before groups of all sizes. In previous years, he was an entrepreneur, sales trainer, and management consultant. His clients have included one of every seven commercial TV stations in the US. He's also worked with companies engaged in heavy manufacturing, construction, engineering, industrial sales, general retailing, and consumer services. As an entrepreneur, he founded three companies, owned two TV stations, a steel fabricator, and a construction company, and assisted numerous other businesses in various fields.
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