How your mind creates new ideas
| Work: Ratgeber
, idea generation
, problem solving
, creativity techniques
, creativity blocks
, mental process
Unfold your creativity by learning what is behind the myth of creativity
“Any ideas?” How often have you heard or said something like that? Most of the problems that we face force us to think about new ways of solving problems. Be it complicated design solutions, or simple riddles that we encounter in our free time, the world requires us to use our creativity. It is what has taken us so far.
But creativity is very often not well understood. People often talk about it with an aura of mysticism; as if it were some sort of magical property; as if ideas “came from” somewhere; as if you would not be able to understand it, but that by applying some almost superstitious practices, you would gain access to it. Some say that magic is the explanation we use when we do not understand something.
Instead of that, we want to make you understand creativity. By knowing a bit more about how your brain works, you will be able to enhance your creativity, and that of those around you. Not because you will be applying some trick, but because you will be understanding what is happening.
We take pride in basing this book on scientific evidence. The authors have carried out research in this area, but have also read extensively the works of other authors. We will be sharing with you the most modern theories — and the older ones that have stood the test of time. In some books, you will find authors that shared what has worked for them, without understanding why. We will make sure you know what is behind the curtain all the time.
In other words: we will not be talking about magic remedies, we will not give you any unexplained tricks, and we will not ask you to just take our word for it. We want to make sure you understand creativity.
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About the Author
Daniel Collado-Ruiz currently coaches startup companies as part of Nestholma, organising startup accelerators together with big corporations to drive innovation. He also founded NurtUp, a startup that makes games so that you interact in a more valuable way. Before that he had 10 years of experience in academia at the Universitat Politècnica de València, one of the top universities in Spain, where he was Associate Professor researching in ecoinnovation, sustainability and project management.
Hesamedin Ostad-Ahmad-Ghorabi is currently leading a team of engineers in a German engineering company, implementing innovations for Daimler (Mercedes Benz). He has been in charge of product development and innovation projects in the automotive industry since 2011. Before that, he had a successful career track in the Vienna University of Technology, where he was leading research projects related to ecodesign and sustainable product development. He also lectures at the Vienna University of Technology — juggling it with his current work — as well as at the Baden-Wuerttemberg Cooperative State University.
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