Book Marketing #5: Offline Book Marketing

We initially mentioned that we want to focus online marketing instruments, but we don't want to deprive you of some creative and classic ways to draw attention to your eBooks.

Business Cards and Flyer - or: Do It Like Yoshi
Yoshi is an author from Tokyo. To promote his cell phone novel "Deep Love", he started distributing thousands of business cards to his target group (high school girls) in Tokyo's hipster hub, Shibuya Station. The business cards informed about that some chapters were available free-of-charge on his website. Within three years Yoshi's site had received more than 20 million hits. To make a long story hort: It became so popular that it was published as an actual book; it has sold an amazing 2.6 million copies, it has spawned a TV series, a movie, and manga. Yet, to this day the real identity of Yoshi remains unknown.

So if you know your target group: Start distributing business cards and attract visitors to your website - or write a good cell phone novel ;-)

Get a Mohawk - or: Do It Like Sascha Lobo
Sascha Lobo is a German blogger, writer, journalist and copywriter. His trademark is a giant red mohawk that he got just before the presentation of his first book (Interview [German])

So get a real haircut, punk! ;-)


We are curious: Let us know about your experience with flyer, business cards, readings, haircuts....!