Publication date: 01/12/2010
The First Anthology of Movie Taglines
Often, what gets lost in movie hype is the creation of the hype itself. 'A long time ago in a galaxy far, far away' is an example of a movie tagline that entered the popular lexicon (Star Wars in case you needed prompting): indeed, movie taglines fill an awesome responsibility in the distinct art of movie promotion. The ideal tagline must not only work to sell the movie as a viewing experience but also encapsulate the philosophical, moral or dramatic essence of the film in the equivalent of what the digital age would term a 'sound byte'. How have the movies handled it? With surprising charm, wit complexity and entertainment! Yet, although there have been anthologies on almost every aspect of the movie-going experience there has not previously been a book (let alone an ebook) devoted exclusively to the movie tagline. Film Tags is just that - a meticulously researched and compiled e-anthology for the film connoisseur, buff and scholar alike.
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