Beat The Big Box

The Dynamic Managers Handbook Of Winning The Retail Battle

Author: Dave Donelson
Pages: 20
Language: English
Publication date: 08/04/2011
0.76 €
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Adobe PDF format Adobe PDF format
How to compete with major chain retailers
How do you compete with volume purchasing, minimum-wage labor, and massive advertising budgets? By giving your customers what they really want—personal service, attention to their needs, and a relationship they can trust. Practical case studies show how companies just like yours beat the big box retailer.

Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing to their own strengths.

“Case Study: Schweser’s” tells the story of one small-town merchant that has developed an effective strategy to compete head-to-head with Wal-Mart, K-Mart, Target, and other giant retailers.

“The Magic Of Pricing” describes the nuts and bolts of setting prices that attract customers while preserving your profit margin.

“Two Ways To Compete” shows how several small business operators use high-level customer relationships and top-quality service to deliver value that trumps price in their customer’s minds.
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The most important skill Dave Donelson learned as a journalist was how to ask questions and truly listen to the answers. That skill helped him in his sales career, too, and was even more important when he became an entrepreneur. Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped him not only avoid repeating their mistakes but encouraged him to persevere and try new strategies. The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager Guides.

Dave Donelson's careers as a broadcaster, entrepreneur, and writer have taken him to many interesting places, not the least of which is inside hundreds of American businesses. Since 1999, he has been a full time freelance writer, publishing numerous books and regularly contributing to national business magazines and dozens of trade publications serving industries from the automotive aftermarket to sporting goods retailing. He also speaks regularly before groups of all sizes. In previous years, he was an entrepreneur, sales trainer, and management consultant. His clients have included one of every seven commercial TV stations in the US. He's also worked with companies engaged in heavy manufacturing, construction, engineering, industrial sales, general retailing, and consumer services. As an entrepreneur, he founded three companies, owned two TV stations, a steel fabricator, and a construction company, and assisted numerous other businesses in various fields.

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