Customer Relations

The Dynamic Managers Handbook Of Customer Satisfaction

Author: Dave Donelson
Pages: 23
Language: English
Publication date: 08/04/2011
0.76 €
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Adobe PDF format Adobe PDF format
How to build a loyal, profitable customer base
Successful companies give their customers lots of reasons to come back again and again. You can create more satisfied customers using the dozens of techniques in this handbook. From the first impression you make to the multitude of reasons you give them to come back again, this handbook will help you build solid, lasting customer relationships.

Repeat sales are generally more profitable than new ones, so smart companies work hard to build a base of satisfied customers. This handbook uses real-world examples to give you dozens of ideas for making your customers want to come back again.

“Seven Ways To Wow Your Customers” describes how little surprises can create a warm spot for your business in the customer’s heart.

“Case Study: Selling to Off-Roaders” explains how knowing your customers pays off, especially in specialty or niche markets.

“First Impressions” shows you how to evaluate the first impression you make on your customers and how that shapes your future relationship with them.

“Welcome All Newbies” points out some of the pitfalls of dismissing the first-time buyer as too much trouble to deal with.
El vendedor asume toda la responsabilidad de esta entrada.
The most important skill Dave Donelson learned as a journalist was how to ask questions and truly listen to the answers. That skill helped him in his sales career, too, and was even more important when he became an entrepreneur. Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped him not only avoid repeating their mistakes but encouraged him to persevere and try new strategies. The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager Guides.

Dave Donelson's careers as a broadcaster, entrepreneur, and writer have taken him to many interesting places, not the least of which is inside hundreds of American businesses. Since 1999, he has been a full time freelance writer, publishing numerous books and regularly contributing to national business magazines and dozens of trade publications serving industries from the automotive aftermarket to sporting goods retailing. He also speaks regularly before groups of all sizes. In previous years, he was an entrepreneur, sales trainer, and management consultant. His clients have included one of every seven commercial TV stations in the US. He's also worked with companies engaged in heavy manufacturing, construction, engineering, industrial sales, general retailing, and consumer services. As an entrepreneur, he founded three companies, owned two TV stations, a steel fabricator, and a construction company, and assisted numerous other businesses in various fields.

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