The Black Forest Cherry Cake Metaphor of Intercultural Manag

Pages: 29
Language: English
Publication date: 05/12/2012
5.99 €
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The well-known Black Forest Cherry Cake as a model of intercultural management
This local coffee party patisserie specialty can teach us a lot about culture. It is a didactic instrument, simple, and everybody can relate to it, at least in this part of the world. It provides a local cultural and concrete approach to a universal, abstract phenomenon which constitutes a challenge to awareness. As such it can bridge the concrete and the abstract in a familiar way.
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