Chinese pirate DVD covers first came to the attention of Western audiences for the “Chinglish” content and the bizarre promotional and linguistic inaccuracies of the cover art. Amusing, out-of-place or irrelevant English decorating a cover which had actors from other movies featured alongside familiar logos and western poster designs for what may or may not be the film contained on any disc. However, amusing irreverence aside (for many of these covers were indeed hilarious to those who knew the original films), the creative lunacy of the actual cover artwork went unremarked upon: the cut and paste photo-shopping of images from multiple cultures uniting diverse collections of movies, though going internationally un-noticed and unappreciated, in fact were surreal inter-cultural pop-art amalgams of Chinese and Western pop-culture.
It is these covers that I share in this series of ebook (and print) volumes. To my knowledge, never before have these covers been anthologized and made available in the West, and thus their anthologizing here is intended for archival purposes. All featured covers are original scans of the original cardboard sleeve covers, though have been photo-shopped to enhance often faded or desaturated art to convey lurid, sensationalistically garish vibrancy the possess as affect on the viewer. No argument is offered for their artistic merit, as they are undeniably disposable mass-produced pop-art images; however, they represent a unique body of commercial work well worth preserving for their novelty, humour and curiosity as inter-cultural artifacts. So too in future edition editorials, I will delve deeper into the unique D-buff culture surrounding these dynamic covers. The covers are presented more or less in the chronological order of their acquisition, but specifically in the order in which they were scanned, cropped and photo-shopped.
Welcome to Chinese D-buff culture.
Nowhere else will you see anything like it.
D-buff: Chinese Pirate DVD Cover Gallery Vol. 1
Publication date: 22/07/2019
Anthology of Chinese Pirate DVD Cardboard Covers
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