The company’s core competencies should be focused on satisfying customer needs or preferences through business-level strategies. This course details actions taken to provide value to customers and gaining a competitive advantage by exploiting core competencies in specific, individual product or service markets.
• Describe what business strategy is all about
• Describe the options available in the business strategy
• Understand various business strategies
• Understand how to apply them in practice
The Right Business Strategies
Publication date: 30/11/-0001