How can brands and retailers make money from social media?
Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns.
With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper 'Social Commerce: Monetizing Social Media' by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.
Social Commerce: Monetizing Social Media
Publication date: 01/12/2009
Introduction to the emerging trends of social commerce and social shop
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