For managers, implying ethical measures can turn out to be a headache when the problem put at
stake both the future of the company and the future of the employees. The present case Centurion
Media illustrates well this problematic.
Centurion Media is a broadcast and cable television company. Joseph Fowler is the director of the
Cable TV Division. MR Fowler made a contract with Northpark, an advertisement selling company of
unsold advertising as from the TV Cable for example. Richard Bennett, a regional vice-president of
the Cable TV Division finds this contract dangerous and unprofitable. He is wondering if Fowler has
any personal interest in this contract as he was the previous CEO of Northpark and as he still holds a
lot of shares at Northpark. Moreover, the very secret way in which Flower made the contract and its
threatening character make Bennett even more suspicious as well as the factor that he promoted his
own brother as a leading manager. Bennett knows that Fowler won't hesitate to fire any employee
who disagrees with him. Moreover, as Fowler is supported by the CEO of Centurion Media Chuck
Case Study Centurion Media - Doing the Right Thing
Publication date: 30/11/-0001
Solution Case Study Centurion Media - Doing the Right Thing
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