Banners are a reality to attract or re-engage customers. Around the banner format and other recruitment resources, technology is constantly being developed in order to improve conversion rates, from RTB to multitouch attribution (MTA). On the other hand, visual resources have been evolving, to be more striking, and now thanks to the conversational era, we enter a new world such as the creation of banner chatbots, that is, conversational bots that are introduced to boost the ROI of the campaigns.
As with email marketing, banners have been losing effectiveness as consumers of digital content have become accustomed to them, causing the conversion of such advertising to be less and less.
Magic Banner Bot
Publication date: 01/03/2020
Chat chat conversational technology is permeating everything. Its dynamism and versatility define it, while making it one of the most interesting interfaces when interacting with users and customers.
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