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Leighton McCormick

Leighton E. (Lee) McCormick founded Employment Systems Associates in 1982 as a follow-on to an activity which had suddenly become extremely important to him: namely, finding a job! The international financial construction and services company for which he worked as Director of Marketing Communicatio ...show more Leighton E. (Lee) McCormick founded Employment Systems Associates in 1982 as a follow-on to an activity which had suddenly become extremely important to him: namely, finding a job! The international financial construction and services company for which he worked as Director of Marketing Communications had fallen on hard times, and he was given the choice of losing his position or transferring out of St. Louis – where he wished to remain.

Lee researched various job-hunting books and publications and soon discovered that most were geared for people changing careers, or who had six months to a year to find employment. Not only that, the majority concentrated on completing various evaluative exercises and skills tests for determining career choices – not on helping the typical unemployed worker who needed another similar job quickly to pay the bills.

Lee graduated from the University of Missouri School of Journalism, and holds a Master’s Degree in marketing and media strategies from Webster University in St. Louis. For more than a decade, he had worked in marketing, advertising, and public relations. Additionally, since 1974, he had developed, introduced, and taught graduate and undergraduate courses in these fields as an Adjunct Professor of Management at Webster University.

Disappointed in the existing books, Lee fell back on his marketing education and advertising experience and developed a three-step approach to finding a job. His system applied the proven marketing principle that it takes at least three “impressions” (or “knocks”) – three distinct communications of a catch phrase, image, sound, or idea – before a message registers in the typical consumer’s brain. Ideally, the message then stimulates its “target” to take action: to purchase or use the product or service being promoted. Or, as in his job-search approach, recognize and respect the source from whom effective communications are being sshow less

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