This memoir demonstrates how the path to Leadership is neither straight nor easy. Alex’s method of uncovering
the secrets of Leadership is through telling his real-life stories from more than 50 years business experience.
The values that are essential for all Leaders have changed little over the years, and ‘it does matter’ highlights the importance of hard work, focus, sacrifice and commitment that differentiates Leaders from followers.
This memoir serves as an excellent resource for present and future Leaders.
Alex's reflections and advice covers the highs and lows of Leadership and how he learnt from the many great Leaders he worked for and with. Learn how he won a large contract with IBM, only to find out that his Board would not support Alex's expansion plans - he did it anyway - and created the world's first 'virtual' factory. Named as one of the Top 20 European Market Makers - Alex went on to become CEO (UK) and drive change in an industry facing collapse. This story will inspire present and future leaders to keep going and as Alex says - "just pretend you are made of rubber - you will bounce back even higher!"
it does matter
From Milk Delivery Boy to Chairman and CEO
Publication date: 24/03/2020
Leaders are never self-appointed - they are only ever followed.
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